Overview of Our Client’s Situation
Our client had an online store that brought in about $225,000 per month in sales. They were spending $15,000 each month on pay per click advertising. Their rankings in the search engines were minimal.
Analysis of the Situation
We suspected they were being penalized by the search engines for several things involving the programming on their website. And they were probably wasting money in their pay per click advertising.
Implementation of a Solution
For the pay per click advertising we started tracking the clicks down to the individual terms and deleted keywords not getting enough sales and increased the bids on ones that brought sales. We also optimized their site for appropriate keywords. And we implemented a powerful web statistics program to analyze their traffic.
Results of Our Work
Through our tactics, the client saw these results: